About
One foot in creative, one in data.
Creative strategist based in Paris. I spent five years at Voodoo building and scaling creative production systems for multi-million dollar UA campaigns — mobile gaming and apps. Now at Zefir (Sequoia-backed proptech), building a creative factory from scratch. What defines me: I design the creatives and read the dashboards. Concepts serve numbers, numbers feed concepts.
Paris, France · French, English (+ notions of Italian/Spanish)
Experience
Zefir
Building a creative factory from scratch for a Sequoia-backed proptech: process, production pipeline, testing.
Voodoo
Creative systems for UA on mobile games and apps: 600+ creatives/year, A/B testing, ASO, production management.
Freelance
Brand, performance, and automation work for lifestyle, e-commerce, and B2B clients.
Manifestes
Strategic insights, storytelling, creative briefs, client presentations.
Hashtag Machine
Benchmarks, recommendations, project support at a digital agency.
How I work
Systems over one-shots
A great creative in isolation is luck. A great system produces one every week.
Test > debate
Opinions are hypotheses. Testing settles it, incrementality confirms it.
AI as leverage, not a crutch
Multiply exploration and production — never delegate direction.
Stack & tools ⟦PH⟧