ASO — treating stores like creatives
A continuous testing method for icons, screenshots, and keywords across the Voodoo portfolio — the store as a media, not an afterthought.
- ASO
- A/B Testing
- Organic Growth
- Mobile
The store, an ignored medium
Everyone optimizes their ads, almost nobody treats their store page as a creative in its own right. Yet every install passes through it.
A method, not a redesign
Icons, screenshots, preview videos — every element tested like a UA creative: hypothesis, variant, measured CVR. Across several titles in the Voodoo portfolio, continuously.
The semantic layer
Keywords and ranking worked in parallel with the visuals — organic visibility as a direct complement to paid: every CVR point won makes every UA dollar go further.
Results
Store CVR ⟦PH⟧ +15-25%, ⟦PH⟧ 150+ screenshot tests run across ⟦PH⟧ several titles in the Voodoo portfolio, organic visibility growing steadily.