← Work
A lifestyle brand — one identity, every channel
⟦PH⟧ Placeholder case — a fragmented lifestyle brand pulled into a single actionable brand platform and editorial system.
- Brand Strategy
- Editorial
- Paid Social
The context
⟦PH⟧ A lifestyle brand with a strong product but a fragmented image — every channel told a different story.
What was built
⟦PH⟧ An actionable brand platform (positioning, tone, visual territories), rolled out as an editorial system — recurring formats, calendar, templates. Paid campaigns aligned to the same codes.
What changed
⟦PH⟧ Organic engagement x2, CPL down ~30%, an identity the in-house team can run without an agency.