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An e-commerce brand — from blind spend to clear ROAS

⟦PH⟧ Placeholder case — a fashion e-commerce brand's tracking and campaigns rebuilt from the ground up.

  • Performance Marketing
  • Tracking
  • E-commerce

The context

⟦PH⟧ Campaigns running blind — incomplete tracking, fuzzy attribution, gut-feel decisions.

What was built

⟦PH⟧ A full tracking rebuild (GA4, pixels, server-side events), campaigns restructured by intent, real-time dashboards non-marketers could actually read.

What changed

⟦PH⟧ ROAS up 40% on optimized campaigns, a report the founder checks every morning.

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